Mammon Winery Free Essays

Mammon Winery, Inc is a wine company established by a man with the name Dionysus Mammon, Sr (Mann and Roberts).   He was an immigrant from Greece who came to the United States in 1930 (Mann and Roberts). Mammon Sr. We will write a custom essay sample on Mammon Winery or any similar topic only for you Order Now founded the company on a line of non-varietal jug wines (Mann and Roberts).   Mammon Winery, Inc. found its strong hold in the market with this specialty line.   Later, having finished a degree in enology, the study of wine making, Dionysus Jr. would join his father in the company. Dionysus jr. began his wine making crusade by convincing his father to branch out and explore other options within the wine making industry (Mann and Roberts).   This new line of exploration was in the form of premium varietal wines.   However, in order to be successful in this venture, they needed a large increase of capital for purchasing the necessary vineyards (Mann and Roberts).   Reluctantly, Dionysus Sr. took the company public and secured the required funds (Mann and Roberts).   Forty percent of Mammon Winery Inc. became owned by the public (Mann and Roberts).   For the first time, â€Å"outsiders† sat in on the board of directors (Mann and Roberts). The issue most concerning Dionysus Sr. in regards to Mammon Winery, Inc. was how to present this new line of premium varietals.   To use the Mammon Winery corporate name or to not, was the big debate over the labeling of the bottles (Mann and Roberts).  Ã‚   When changing the look and scope of a particular line, using the corporate company name could be detrimental to the initial successful production of wines.   Dionysus Jr.’s want to use a different name just as Canadaigua, Gallo, and Mogen David had done, was not an out of the ordinary proposal. It offers protection to the Mammon Winery Inc. from the consumers of the other line attaching the â€Å"lower class† taste to the whole company (Mann and Roberts).   Another issue is that Dionysus Jr. wanted to change the size of the wine to a pint rather than leave it in traditional wine bottle form (Mann and Roberts).   The idea was that the easier to carry bottle would be more appealing to those in the middle to low economic class.   It would make the new line of production more marketable for the pensioners on a fixed income.   Dionysus Jr. was taking the company into a new area in which it could offer a product to the average consumer even if they were not big on drinking wine. Mammon Winery, Inc. proposed to enter a new wine market for lower-end wines, which is due to the increase in unit sales in the fortified wine market. This is an attempt to enter the cheap wine market and cash in on profits that come along with it. The proposal has a target demographic of middle-to-lower class, or pensioners on a fixed income (Mann Roberts). In order for Mammon Winery, Inc to come from the bottom of the barrel to the crà ¨me of the crop replies heavily on several key fundamentals. The winery needs to identify and analyze the important issues of how can they capitalize on producing a cost efficient product that is entered into a market that is rising, and who is their chief demographic. Mammon Winery, Inc plans to introduce a low-end wine product that is made cheaply and sold by the pint (Mann Roberts). It is recommended that the product to be sold by the pint to lower the cost, both for the company and consumer. It is planned to use rejected grapes from Mammon’s premium selection and the filling of their unused capacity is expected. In addition, it is noted that any grape is suitable and can insulate the company from bad grape years (Mann Roberts). Mammon chooses to use less advertising, which will cut cost, and use wine gurus to entice consumers to their product. The chief demographic is individuals on a fixed income – middle-to-low class. On the other hand, it was reported that a competitor’s lower-end product hit it big with the â€Å"yuppie† crowd of England (Mann Roberts). The individuals with fixed incomes will find this product appealing and convenient. Mammon Winery, Inc. will sell the cheap sugary wine at eighteen percent alcohol to retailers. They indicate that the projected audience is the perpetually intoxicated and further indicated that it is against the law to sell alcoholic beverages to the intoxicated but state it is not their problem and cannot control what the retailer chooses to do (Mann Roberts). Mammon Winery, Inc. knowingly sold their product to a target audience of â€Å"winos† and chose to take advantage of the consumer by offering a much more affordable, cheap wine. This can be easily compared to the tobacco companies choosing a target demographic of individuals of non-smoking age by making their product appealing (Mann Roberts). For instance, both companies are holding back valuable information from the customer. Both products by both companies are addictive and can cause serious health issue, but still these companies greatly affect the target audience one way or another. This is because it pays or at least promises to pay (Sullivan 2001). A company may gain something, or may keep from losing something by selling to their target audience or unethically holding back information that may turn away consumers. However, the profit motive holds in both cases. It is noted by Mammon Winery, Inc. that profit margins would be at least ten percent higher on the lower-end product then their other lines (Mann Roberts). Therefore, the company’s urge to branch out in the wine industry by offering a new product is nothing beyond regular business practices.   However, their intentional marketing of the product to those suffering from alcoholism or the homeless is an underhanded technique.   They run into an ethical conflict as they must now combat their marketing techniques with significant contributions to charities. These charities though, must also be chosen for a reason.   Just as the tobacco industry chooses specific charities for good-will projects, so too will Mammon Winery, Inc.   Mammon Winery, Inc. will also have to construct both a label and bottle that will effectively promote their new line.   However, the targeted audience should not be able to be determined based upon its looks.   The price will be adjusted for the targeted consumer, but beyond that, it should not be obvious in its aim.   Therefore, the expansion of Mammon Winery Inc. is within reasonable business practices but will have to carefully combat its stated aim at a particular consumer with clever charitable contributions. Works Cited Mann, Richard A. and Roberts, Barry S. â€Å"Mammon Winery, Inc.† Sullivan, Evelin. The Concise Book of Lying. 2001    How to cite Mammon Winery, Essay examples

All That Matters free essay sample

When we think of diversity, we commonly think of a various medley of races and ethnicities to make a population, as it were, diverse. However, in my life, Ive defined diversity as not only such a mix, but also to include those with disabilities physical and mental. My only sibling, my brother Seena, was born one year, seven months and five days after I was. And while that fact in and of itself does not seem to hold any value, any significance, I do think it begins to make more sense when I add this: At the age of three, Seena was diagnosed with autism. Over fifteen years ago, my mother gave birth to her first and only son. He was as quiet as his older sister was talkative, and as unresponsive as she was clever. And three years after he was born, to the uncompromising shock but not complete surprise of my parents, Seena was diagnosed with the disability that would forever shape not only his life, but ours as well. Growing up, I accepted unconditionally that Seena was to be largely my responsibility. That is not to say that my parents abandoned him to me and expected me to raise him. Quite the opposite, in fact. My mother spent countless hours working with him, even returning to school to get her Masters and eventually her Ph.D. in Special Education. My father designed a computer called the Learning Station to further aid children with disabilities; for a while he also taught martial arts to them. No, by largely my responsibility, I mean that I realized that when I was old enough past college, past marriage, past, well, everything at the end of the day, Seena was going to come home to me. I believe that when I was younger, my parents feared I would reject my brother as one of my friends in a similar situation appeared to do to her own autistic brother. They placed me in a sibling group for siblings of children with disabilities and encouraged me to be an active participant in my brothers therapy and upbringing. Of course, in retrospect, I realize that my childhood has driven me to dedicate my life to somehow helping children like Seena. As I outgrew the weekly sibling group sessions which now I realize were meant to act as some sort of a group therapy that I ended up going to just to have fun my mother searched for a way to further involve me and my brother in the world we were growing up in. He started to attend therapeutic recreation, TREC a program for children with special needs at a local day camp. This is where I started my habit of volunteering. Id go after I was done with my own camp to help out with children. Later, when I began volunteering for the Summer Reading Program at the library across the street, I used the skills I learned with children at TREC not only to help the normal ones that passed through daily, but also any exceptional child and his or her family as well. (Fondly, I remember meeting one mother with a young autistic son who was so eager to find someone who was familiar with autism that she learned my work schedule and came whenever was my shift.) But, as when I was younger with the sibling group, I have long outgrown TREC at the day camp. Afterwards, I spent my time at a non-profit almost day-care-like organization called Tuesdays Child with the same results. Every year since my seventh grade, my brother and I have attended Camp SOAR he as a camper and myself as a counselor. Of course, the question comes, What is it?, to which, every time, I just point to whatever SOAR regalia I happen to be wearing. Special Outdoor Adaptive Recreation. Huh? Special Outdoor Adaptive Recreation that describes this camp in a nutshell. SOAR is a weekend or weeklong (depending on what time of year) camp that provides a one-on-one counselor to an exceptional child. At SOAR, Ive encountered kids with mild cognitive impairments to severe intellectual and physical disabilities to you guessed it a variety of children with the Autism Spectrums Disorders. Just this last year, my friend was counselor to a boy with Downs Syndrome, another friend to a child with mild autism, and myself a twelve-year-old boy with the cognitive abilities and mental capacity of a two-year-old. And no, thats not exaggeration, it was in his file. Inevitably, people ask why I return every year. They want to understand how after all the stories I tell for there is always at least one kid who makes you want to never return to camp ever again I still return. To that, every time, I can only sit back and smile. How do you explain the look of gratitude on the face of a parent who gets a one week break from the kid they dedicate their lives to, only to return at the end with such relief? How can you explain the counselor bonding over the way we tried to teach one kid how to crank dat and another a handshake? How do you explain that even as I sat there, near tears over a child who soiled his diaper over three times a day when he was supposedly potty trained, I still couldnt wait until the next year? Lets lay it on the line: Ive grown up in Chicago. SOAR is full of suburbians, where Im usually the only real city-slicker. There seems nothing to connect us through our different spheres and lives. But if theres one thing the camp has taught me, its that no matter who you are or where you came from, youll still wake up the next week at home and wonder why, after being so used to waking up at three AM to the repetitive sounds that your camper makes, he or she let you sleep the whole night through. In other words, we can put aside our differences long enough to let these kids have fun for a week. And you know what? It works. Somehow, something about these kids draws us back in every year. Not even a full week back from my latest visit, I had two dreams with my latest camper in them. Things like that and the pictures, and the videos, and the imitations of the kids that we all end up doing while were up hanging out at eleven oclock at night draw me back. Hearing my little brother say hes going to Camp SOAR every year with that silly grin plastered on his face draws me back. I suppose there is something to be said about human compassion and our ability to love. Even though my first camper made me cry as I called for my parents to pleaseohpleaseohplease come pick me up I cant take it!, I still came back, because I knew there would be another child who was as excited as Seena, another parent who would sit at home for a week and wonder how their child is doing instead of taking a break. Undoubtedly, I will return next year, and the year after that. Its not just a matter of seeing the people I see once a year who I have a bond with that I dont with any of the people I see at school. Its reaching out to the kids who have been such a large part of my life for well, the entirety of it. Its seeing them smile even as they say goodbye. Its the, But seriously dude I MISS ADDISON text messages that I get at midnight. Its the feeling of waking up to the noise of nothingness and wondering why its not three in the morning. Its the knowledge that maybe, somehow, Ive made a difference for even that short period of time in the life of a child I know Ill see back next year. It would be wrong of me to say that these kids shouldnt be cured. But I suppose, I should give a more stringent definition to such a situation. To the parents of children who cannot walk, who cannot feed themselves, who are fifteen and not yet toilet trained; to the families of children whose disabilities do not allow them a good quality of life, I say, let us go and find something to help that child. Let us together search for something that will ease the difficulties in not only their lives but yours as well. To these families, whose every day is another battle for their child, I applaud their constant search and struggle, their desire to find something to make the quality of life for their child better. But to the families like mine, to the parents whose child is happy and has a good quality of life, to the siblings who watch their brother and/or sister grow in spite of the disability that holds them back, I say, quite bluntly, forget the cure. Give me a magic potion that could make Seena normal and Id smack you in the face. Because I will never forget Seenas smile as he sees my parents for the first time in a week after camp. Because he, like the other children who are able to thrive despite their disability, is happy. Because his and the other childrens disabilities are just that in name. Despite their labels, these children are not disabled. Rather, they are part of the mosaic that makes our society diverse. In a world such as ours, where in the first time in the history of our nation does an African-American man have a chance as president, and before him, a woman as well, appreciation for diversity is ever-so-slowly becoming the norm. But, growing up in an ethnic family, with a n exceptional child for a younger brother, I think it is important to realize that others who are diverse are not so different from any of us after all. Seena responds to love with affection and to nastiness with unhappiness; he laughs and sings and smiles a lot. He likes chicken nuggets and fries and rice, and loves the computer and gets a kick out of Disney. So, just because hes labeled as Autistic doesnt mean hes not human. If we can understand and appreciate the diversity that all people, including exceptional children, offer us, I believe that the world would be a more unified, happier place. Spend a day in the company of an exceptional child and I think youll begin to understand. And in the end, thats all that really matters.

A Hurt Like No Other Essay Research free essay sample

A Hurt Like No Other Essay, Research Paper There are many different things that are repetitively apparent throughout ErnestHemingway # 8217 ; s A Farewell To Arms. Such things as rain, intoxicant, and nutrient are talkedabout over and over as the novel progresses. At first glimpse, these reoccurring itemshave no existent significance, but after farther research and complete dissection of the novel, there are concealed significances behind each one. These significances may change from individual toperson because they are personal sentiments, but the points which contain these meaningsremain the same. The first of these points which offers more than first idea is theuse of rain throughout the novel. In any novel that takes topographic point over a long period of clip, there is bound to be astretch, or a few stretches, where it rains. Rain is non first idea of as holding hiddenmeaning, but in A Farewell To Arms, rain symbolizes many different things. We will write a custom essay sample on A Hurt Like No Other Essay Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The wargoes back and Forth throughout the novel, and neither side seems to acquire anyplace. Thefighting stops one clip in the novel due to the rough winter conditions. The yearss are verygloomy, and the conditions is barbarous. Lt. Henry gets injured really severely, and things seemto travel severely whenever the rain begins to linger operating expense. The relationship betweenFrederick Henry and Catherine Barkley is obviously job prone during rainy, mistyperiods. Sometimes Lt. Henry tries to get away these bad times through drinkingalcohol. Lt. Henry and Rinaldi drink socially at the beginning of the novel. Drinking isa manner for the two to loosen up, and bask their yearss off from the forepart. As the novelgoes on, intoxicant becomes progressively present at all times. Lt. Henry is imbibing winewhen he gets hit by the howitzer shell, which seems kind of ironic. Tenente is holding aglass of vino with his dinner when he is at the front, moments later he is injured veryseverely. After his operation, he begins to drink heavily to get away from all of hisproblems caused by the injury. The drinking becomes so bad that, at one point in thenovel, he get jaundice. When Lt. Henry returns to the front, he finds that Rinaldi hasbecome a heavy drinker, and a womanizer. What started out as somethingsocial, became something very troublesome. As large a role as alcohol played in the novel, food also seemed to play a largepart in the hidden meanings. As I stated earlier, Lt. Henry was drinking wine with hisdinner as he was hit by a mortar shell. The same ironic features that alcohol contains,pertain to food. The turning point in this novel is when tenente gets hurt. It is strangethat something as far from war as eating dinner can have such a lasting effect on anovel. Whenever tenente leaves the hospital to go out, he always seems to end upeating something. He meets many new friends when he goes out to eat, which ma keshis life more enjoyable. It’s funny that the same thing that hurts him, eating dinner,makes his life better. The same thing happens with Catherine, but in the oppositemanner. The thing that makes his life better, her love, hurts him in the end, her death. Alcohol, food, and rain all have their own significant meanings. Each thingseems to hurt Lt. Henry and everyone else in the novel, almost as much as it seems tohelp them, with the exception of rain. There are many things in life that people takefor granted; things that occur each and every day, things that nobody takes the time outto see whether or not there is something more to it, things that have a profound effecton a person’s life. What doesn’t hurt you, can only make you stronger; except in thisnovel where whatever hurts you also helps you

Il Postino General Vision and Viewpoint Essay Example

Il Postino General Vision and Viewpoint Essay Postino stands out in contrast to both the previous texts as its vision is quite optimistic. Mario is able to rise above the limitations of his world to realise his potential and become happy. The film does begin in a gloomy manner as Mario struggles to communicate with his withdrawn father – their relationship is strained. When Mario shows his father a postcard from America, his father tells him to get a job – he is ‘not a child anymore. ’ Mario’s father earns a meagre living as a fisherman, similar to the Mundy’s house, his home is sparsely furnished and they have just run out of water.Family life here resembles Lughnasa more than Lies of Silence. The relationship between the two men is problematic while Mario is living at home but it noticeably improves when the son marries the love of his life, Beatrice. We are presented with an uplifting image of joy when she becomes pregnant and Mario listens to the sound of his baby’s beating hea rt. Contrasting sharply to Lies of Silence, the relationships in Il Postino are very positive – the most important being between mario and Pablo Neruda, the Chilean poet and communist living in exile in Capri.They grow closer when Mario asks the poet to help him win the heart of Beatrice (Neruda had a reputation as a ladies’ man). Mario wins Beatrice’s love by reciting lines from Pablo’s poems. Mario remarks that ‘poetry doesn’t belong to those who write it, but to those who need it’ revealing a deep understanding of poetry. This sparks his interest in poetry and Mario discusses this art with his new friend in Neruda’s home and on the beach, beginning with a discussion on metaphors (being able to relate to ‘I am tired of being a man’).Mario expresses gratitude to Neruda by asking him to be his best man but he is also interested in Neruda’s communist philosophy (aware of social injustice). Mario grows in confi dence through this relationship: the new, assertive Mario takes issue with members of a local politician’s posse who are trying to buy fish at a knock-down price (unfortunately the fishermen become visibly angry at his intervention). Mario also challenges the cynical politician Di Cosimo when he announced that the water works (before the elections he had promised would be built) would not be built.Mario is sad when Neruda leaves the island and is dejected when Pablo fails to keep in contact with him but we can see the impact that the poet left on him as Mario begins to write his own poetry. He is invited to read a poem that he dedicated to Neruda at a communist rally on the mainland and we can see the personal development and change he has gone through as he addresses such a large crowd. Mario’s other relationships are also positive: he achieves happiness when he marries Beatrice, who loves him deeply and is impressed with his poetic achievements.Both his father and Ro sa (Beatrice’s aunt) come to respect him as a man. The relationship between Mario and Giorgio the Postmaster is also uplifting. These friendships help Mario following Neruda’s failure to stay in touch – this support network is similar to the family unit in Dancing at Lughnasa. The Society of the text is similar to the other two texts – depressing. It is a world of poverty and hopelessness, the differences in wealth is obvious; seen in the sophisticated Pablo and the cynical Di Cosimo. Once again we are met with a patriarchal society – authority figures are male.Mario’s death may suggest that the film ends on a gloomy note – it is tragic and random but it does not take away from the optimism that his life created. Il Postino differs from the other two texts (where the harsh circumstances crushed the main characters) as Mario was able to rise above the problems of his world to realise his own potential and be truly happy with his love. The painful reality of life reverberates in the ending but we can also see a sense of realism as Neruda fails to keep in touch with Mario and the fact that Mario never saw his son (Pablito – named after his friend).Naturally Beatrice is angry at her circumstances when Neruda and his wife return after a five-year absence. One of the final images of the film is of Neruda alone on the beach evoking a sense of loss for an inspiring life that fills one with hope. Il Postino’s viewpoint is much more optimistic Lies of Silence Il Postino open in a gloomy manner – Lughnasa begins in nostalgia Lughnasa Il Postino portrays a positive family life Relationships are also positive in Lughnasa Il Postino

Electronics essays

Electronics essays This project requires us to design and build a circuit that generates specified functions on the oscilloscope, as given on the project description. Also, we were required to design a means of selecting different frequencies and different amplitudes. This was especially difficult because the selection had to be made directly from the breadboard. For the final part of the lab, we were to draw the graphs we obtained to show how the various functions were generated digitally. The results we got were very sound. We were able to generate all of the minimum requirements (a square wave and ramp wave). Also, we were able to generate the waves that would give us extra credit (a triangle wave and approximations to a sine wave). We also discovered a way to easily vary frequency and amplitude. This experiment uses four operational amplifiers (opamps) to deliver these waveforms in the 6 Hz to 7000 Hz range. The sine wave is a pseudo sine wave produces by a very simple wave shaping circuit. A digital counter can be used along with a DAC to generate analog voltage functions of time such as square wave and ramp wave. In this lab, we were to design and build a circuit that generates an analog square wave and a saw-tooth (ramp) wave of voltage, using a counter and DAC/. While working on this project, we thought of alternatives that would increase efficiency. An alternative we considered was to switch to a different project. This was thought about when we were having trouble with the implementation of the circuit. However, we decided to stick with this project. We decided this because we had already put in much thought and work into this particular project. Also, we decided to use flip-flops to simplify the circuit. Square, sine and triangle waves are produced using an LM348 and passive components. The LM348 is a quad operational amplifier IC package; that is, it contains four separate opamps all in the one IC. They are marked A, B, C & D in the...

Legal Research Exercise Assignment Example | Topics and Well Written Essays - 500 words

Legal Research Exercise - Assignment Example The court held that Park, was liable for the actions of his company, creating unsanitary conditions in the compound. The judgement was based on the doctrine of strict liability, together with the principal corporate uplifting veil. The court went for park, who was the natural legal person, who created the company under the terms of company incorporation Act. Strict liability is a doctrine that hold’s an individual liable strictly on him per say, the learned judges in this case noted that, if a person agrees to become a director of a company then he/she must be ready to take consequences and liabilities of illegal practices of the company. Yes, the CEO Mr.Park, was held liable for the company act of unsanitary conditions done by his company and failed to compile with the regulations set up by the regulatory authority, the matter was of public interest and the court dug dipper by applying the corporate veil principals in order to find Mr. Park, criminally responsible for the act s of the company. In matters of criminal liability within a company, the courts will look onto the natural person who gives, directs orders or forms the company in order to establish who committed an act of omission (Upton 125). Civil procedure is a set of rules that governs the way civil cases are litigated in the courts, it also involves the formalities and how cases are filled. They are special proceedings that a person can be granted by the court, outside the normal procedure in civil litigations. This may be based on the complexity of the case or the gravity of case in question. In a civil proceeding, they are two types of parties, the plaintiff and defendant. The plainff is the person who seeks courts action against the defendant who happens to be accused person (Gary 155). A party may appear in any proceeding as a person or represented by a legal representative, accredited by the legal governing body of

Leadership Essay Example | Topics and Well Written Essays - 4000 words - 2

Leadership - Essay Example have devised a plan that will enhance my strengths so that they become my core competency thereby assisting me to survive in this highly completive world. Before framing the development plan I have decided to conduct a SWOT analysis which will help me to recognize those areas that requires special attention. SWOT helped me to understand not only my strengths and weaknesses but also gave a brief idea regarding the opportunities and threat which I am likely to face from the prevailing market scenario. Down the line five years I have a plan to be the head of Human Resource Management in one of a multinational company where I have to manage people from different backgrounds and different cultures. For handling the job responsibility I need to enhance my leadership skill and have to overcome the weaknesses as soon as possible. Considering my strengths and weaknesses I have decided to learn more regarding communication, transformational leadership, managing conflict, and valuing & supporting staffs. I know that my plan is to develop a long term plan so that the existing loopholes can be removed. I decided to make a three year plan within that time I can develop my self and make myself capable of handling the job responsibility of an affective HRM in a multinational company. It is a know fact that to attain success during implementations of a project, the plan should be broken down in small segment and one by one each part should be implemented. After one part of the plan is successfully implemented, I will go to the next one. I also have a plan to maintain records of my achievement in form of different charts and flow diagrams. This will be of great importance because with the help of this charts if can understand what I was suppose of attain and what is my real achievement. The gap between plan and real achievement will help me to understand where the progresses got deviated and what remedial actions need to be taken for smooth progress of the plan. This